With a "beauty in five minutes" philosophy, theBalm's multi-use, mega-fabulous products have become its calling card, offering quick fixes and wondrous solutions for a wide range of beauty wants and needs.
In 2004, Marissa Shipman, founder of theBalm, realised there were a few simple products she needed to help her look and feel glam all the time and if she needed them, other women did too... Marissa decided to indulge her cosmetic curiosities and went to Amazon where she bought 11 books on how to make makeup and started mixing in her kitchen. "I went makeup crazy. I incorporated the company, worked out a budget, hired a chemist and designed a website." She began integrating anti-aging ingredients, triple-milled pigments, fabulous scents...and theBalm was born.